For business

Advertising and services, the healthy way

The DZCH team is always ready to weave partners' offers into our media content brightly, beautifully and effectively, and to offer additional services within our expertise. In a year we have published more than 100 integrations for all kinds of products and services, and we're glad that many advertisers trust us again and again.

What we do

Advertising in the DZCH Telegram channel

We write quality copy and create illustrations in the channel's style and check the facts — all based on your brief Audience: 15.5 thousand people
To the channel
Advertising on DZCH Instagram

We present advertisers as beautifully and vividly as possible — the way the Instagram audience loves it. For our audience we create posts, stories and reels Audience: 5.5 thousand people
To the page
Special projects and image integrations for partners

We create the most engaging and interesting content for your goals: we test products, run experiments, go to events and host quizzes. Get in touch — we have plenty of ideas!
Dubai Rating

We see advertising integrations as a potential news hook. What could that be? A collaboration on date-flavoured gingerbread for a coffee shop, or a ranking of the best businessmen for a sailing school
About the rating
Guides on different topics

A separate DZCH service is creating regular guides on different topics. We can feature an advertiser in an existing guide, create a guide for your needs or even make it white label
Examples
Events for partners

We know how to make events and love doing it. You can join our existing regular events (sailing, tastings, ceramics) or create a special event for your brand
Example
Consulting and promotion strategy

The DZCH team are people from PR, media, marketing and IT who work with many brands. We'll be happy to advise your business on content creation, creative ideas, branding and promotion strategy
Community management

We're proud that DZCH brings the Russian-speaking community together through our events and projects. We'll be happy to offer different ways for your brand to work with the DZCH community
Media kit
About the team
Join!

Examples of projects with advertisers

UAE holidays with Flowwow

Together with the Flowwow team we tell the story of the UAE's national holidays
Example
A route with Yango

Together with Yango we designed the perfect weekend drive around Dubai
Example
Poison Drop giveaway

Together with Poison Drop we regularly give away discounts and jewellery and talk about the most popular Eastern trends
Example
New Year looks: a DZCH selection with Oskelly

We created a stylish New Year selection for the resale service Oskelly
Example
A home set-up guide featuring Furni

A DZCH editorial format in which we covered moving to Dubai in detail. Furni, a renovation and furnishing service, is natively integrated into this content
Example
Dubai's best businessman with Wind Rises

We held a yacht race with entrepreneurs and DZCH readers
More
A tourist guide to Dubai with Yandex Go

Together with Yandex we created a useful guide for tourists and visitors: where to stay, what to do, where to eat and even swim. It was downloaded more than 100 times in the first minute!
Example
A Dubai guide for children and parents with Regale, Wood Wizards, Leo Loona and Katya Dolgopolova

We natively integrated companies that fit the topic and made an interesting guide
More

The DZCH team

Inna BulychevaDZCH co-founder and creative
Besides developing the DZCH brand, she works in PR and brand marketing. She creates original ideas to meet business goals, launches large-scale campaigns with a single platform across all channels, works with trends and brings them into brand communication, repairs company reputations and changes their image, and engages brand communities. She has worked with brands such as Instagram, IKEA, Spotify, Tinder, WhatsApp, AliExpress and Adidas, creating creative strategies and working on promotion and community management.
Anastasia ZhbanovaDZCH co-founder and producer
She specialises in communications in IT and FMCG and understands product and consumer brand PR well. She can create or relaunch brands, handle difficult cases and crises, build a brand from scratch, polish things up and create image projects out of nothing, find opportunities and partnerships, and manage teams and projects of any complexity. She has worked with companies and brands such as AliExpress, VK, Dzen, Odnoklassniki, Valio, Delivery Club, Youla and others.
Daria PeshchikovaDZCH co-founder and editor-in-chief
The main author of the DZCH Telegram channel and most DZCH content projects. She writes texts people love that also work for brand goals, and knows how to turn information about a company into useful, practical material for readers. She worked as a journalist and presenter at Echo of Moscow and RTVI and writes for the V Norme channel by Kandinsky Clinic
Daria ZhadanovaDZCH head of promotion and advertising
She sells advertising in DZCH and the media's other projects (from the rating and guides to events and special projects). She knows which advertising will work best for the DZCH audience and where, understands the needs of Dubai clients and can come up with a project of any complexity. She has worked in journalism, PR and sales for various companies
Polina RogovaDZCH Instagram creator
DZCH's Instagram manager. She knows how to make a high-reach Reel, which memes the Dubai audience will love and how to make a round-up saved thousands of times. For DZCH advertisers she shoots engaging, useful videos that both clients and followers enjoy. She has worked in many fields, from law to medicine and beauty.