About DZCH

What is DZCH — Healthy Person's Dubai

DZCH is a media about life in Dubai for people who want to grow together with the city. We talk about what matters to the community, bring people together and become a digital extension of their social life in Dubai.

15.8KTelegram channel subscribers
10.2KInstagram followers
100+advertising integrations a year
15 000votes in the Dubai Rating

DZCH filters and checks information thanks to the people who work with us from Dubai and other cities of the UAE. In our content we try to give a balanced rather than one-sided view of life in Dubai.

We don't turn a blind eye to its flaws, but we value its bright side: life here is comfortable and safe, and above all it is broader than the stereotypes about shopping, escorts and get-rich-quick businessmen. We show the Dubai of a healthy person.

An important goal of DZCH is to build a community of talented and interesting local Russian speakers where everyone can find value: from raising investment and hiring staff to solving everyday questions and finding company for sports. That's why DZCH has a Club, where you can talk to like-minded people, make useful connections, share problems and look for solutions.

What we do

Team

Inna BulychevaDZCH co-founder and creative
Besides developing the DZCH brand, she works in PR and brand marketing: coming up with ideas for business goals, launching campaigns with a single platform across all channels, and managing brand reputation and community.
Instagram, IKEA, Spotify, Tinder, WhatsApp, AliExpress, Adidas
Anastasia ZhbanovaDZCH co-founder and producer
Communications in IT and FMCG: launching and relaunching brands, crisis cases, image projects, partnerships, managing teams and projects.
AliExpress, VK, Dzen, Odnoklassniki, Valio, Delivery Club, Youla
Daria PeshchikovaDZCH co-founder and editor-in-chief
The main author of the Telegram channel and most DZCH content projects. She knows how to turn information about a company into useful, practical material for readers.
Echo of Moscow, RTVI, V Norme by Kandinsky Clinic
Daria Zhadanovahead of promotion and advertising
Sells advertising in DZCH and the media's other projects — from the rating and guides to events and special projects. She knows what kind of advertising will land with the DZCH audience.
journalism, PR, sales
Polina RogovaInstagram creator
Runs DZCH's Instagram: high-reach reels, round-ups saved thousands of times and videos for advertisers that both clients and followers love.
law, medicine, beauty

Partnerships

We weave partners' offers into our content so that people actually read them: we write the copy and make visuals in the DZCH style, check the facts and work to your brief.

Advertising and services

Advertising in the Telegram channelCopy and illustrations in the channel's style, to your brief.
Advertising on InstagramPosts, stories and reels — the way the Instagram audience likes them.
Special projectsProduct tests, experiments, event visits, quizzes.
Rating partnershipA nomination as a news hook: from a businessmen rating with a sailing school to collaborations.
GuidesWe'll feature you in an existing guide or create a guide for your needs, including white label.
EventsOur regular events or a special event for your brand.
ConsultingContent, creative ideas, branding and promotion strategy.
Community managementWays for your brand to work with the DZCH community.